In a colourful display, set against a backdrop of vibrant cultural murals, the JCDC today
(February 18) unveiled its new image incorporating a new logo, museum, gift shop and a raft of initiatives which form part of a comprehensive re-branding strategy.
Minister of Youth, Sports and Culture the Hon. Olivia Grange, under whose Ministry the JCDC falls, told those gathered for the Re-Branding ceremony that, “this re-branding strategy is specifically designed to build on the resuscitation of the cultural development programme which started with the re-introduction of the Grand Gala two years ago.”
Minister Grange said Jamaica’s cultural activities must be regarded as crucial to the socio-economic development of the nation and that JCDC’s new three-year strategy was informed by the Vision 2030 Jamaica, the National Development Plan.
Grace Silvera, the JCDC’s new executive director, said this phase of the re-branding of the Commission cost J$3.5 Million, some 90% of which was contributed by private sector companies. According to Ms. Silvera, “With the audacious deadlines we set for ourselves it took a highly motivated and hard working team coupled with generous support from the private sector to deliver these outstanding results in such a short time.” Under Miss Silvera’s leadership the JCDC is introducing new programmes, putting greater emphasis on community development, exploring new income generating opportunities, strengthening strategic alliances with other sector agencies and introducing world-class standards and best practices.
Among the many highlights of the event at the Phoenix Avenue location in Kingston was the unveiling of a new logo by Minister Grange. The new logo designed by leading Advertising Agency, WaterWorks Limited, has as its main element the National Humming Bird and other features which together “symbolise a culture that is ebullient, bold, and even brash, yet graceful.”
Set in landscaped surroundings, the freshly painted JCDC headquarters buildings now boasts artistic murals depicting all areas of the arts and houses a well appointed staff lounge, souvenir gift shop and museum of musical instruments.
|The newly repainted and refurbished premises at the JCDC Head Office located on Phoenix Avenue was unveiled as part of a multi-phase rebranding process at the official re-branding ceremony held on Thursday, February 18.|
|Minister of Youth Sports and Culture ,Olivia ‘Babsy’ Grange looks on after unveiling the new JCDC sign and logo as Executive Director Grace Silvera, designer of the logo, Sanjay Charlton of Waterworks Advertising Agency and former JCDC Chairman, Hugh Nash look on.|
|Lenneth Richards, JCDC Traditional Folk Forms specialist guides, Minister of Youth Sports and Culture, Olivia Grange on a tour of the newly opened museum which was opened during the official Re-Branding ceremony|
Recent Press Releases
- March 30 - Hunt still on for festival queen entrants from northern parishes • entries still open for miss trelawny, st. ann, st. mary and portland
- March 24 - Performing arts champs to begin march 30 • national finals begin in dance, speech, traditional folk forms, music and drama
- March 22 - Deaf dancers to step out loudly at little theatre
- March 07 - Children’s gospel song elimination round continues
- March 06 - Jcdc hunts for foodies for 2017 culinary champs
- February 28 - Team clarendon is #teamexcellence
- February 21 - Jcdc empowers youth through culture
- February 20 - Gospel song 30th anniversary finalists chosen
- February 10 - Creative writing exhibition tours central jamaica
- February 08 - Jcdc children’s gospel song elimination round begins
- January 19 - Audition round begins for jamaica gospel song, as competition celebrates 30 years
- January 18 - January 27 deadline for jamaica visual arts competition
- January 11 - 2017 jcdc performing arts competition audition round begins
- November 25 - Jcdc empowers youth through culture
- November 25 - Creative writing exhibition tours western jamaica
- November 23 - Creative writers to participate in intensive workshops
- November 18 - Performing arts, festival song and gospel entries closing november 25
- November 04 - Gi joke and write like ‘maas ran’ competition closes nov. 11
- October 12 - Jcdc, jamaicans inspired uk to sign mou
- October 07 - National heritage week celebrations – "our heritage... our legacy... our strength"