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The official launch of the JCDC Popular Song CD was held on Friday, May 18 at Christar Villas. The occasion introduced the 10 finalists and cuts from their song. According to Desmond Young, President of the Jamaica Federation of Musicians (JFM), the competition has attracted new and vibrant people with fresh voices and good arrangements. Major sponsors of the competition - Tastee Limited, Christar Villas, Laparakan Shipping and Worldtron were introduced to the audience of media representatives, JCDC officials and contest finalists. The competition will be going across the island in a lead up to the finals, which will be held at the Ranny Williams Entertainment Centre on Saturday, July 28.